Project Blue
By Jeff Adolph
Green LGBT Developments
While most environmentally friendly developments are called 'green' in this day and age, a new apartment complex in Minneapolis that boasts to be environmentally friendly has been named and advertised as 'the $50 million Project Blue.'
The development is advertised by Carbon Creative, who are trying to give this project a unique marketing position by appealing to those people who cannot afford home ownership in the current economic climate.
Advertised online, on billboards and in print within the pages of the Downtown Journal, the Southwest Journal, and Lavender, a gay and lesbian magazine, the development will officially open in July of 2008.
Project Blue will have 242 rental apartments on offer, and is located on the northwest corner of West Lyndale Avenue and Aldrich Avenue South.
As Cheryl Gordon of Carbon Creative said, 'Renting is the new buying. People are going to feel like they own a condo without the headache of having a condo.'
The apartments in Project Blue will range between $900 and $2,000 a month in rental, with the average apartment costing approximately $1,400 a month.
There is also an online promotional scavenger-hunt about to begin, where the grand prize is a year's free rent for the lucky winner. The total prize value is estimated to be represent $17,000 in value, based on the average rental costs associated with residing in Project Blue.
To find out more about this promotion visit www.theraceforgreen.com before June the 1st, which is when the hunt begins.
For more information on Project Blue please visit www.move2blue.com
Minnesota LGBT Real Estate Facts: There are some 9,147 same-sex couples residing in this state, making it the 21st gayest state in the U.S.A. The gayest zip codes in this area are 55407 Bancroft/Central/ Corcoran - Minneapolis; Cahoun/Central /Park Square - Minneapolis; 55406 Becketwood/Longfello/Seward - Minneapolis; 55409 Bryant/Central/Kingfield - Minneapolis; 55104 Saint Paul (Minneapolis pictured). -- gaydemographics.org.
Main Story Source: Geiger, B (2008) 'Blue' Attempts to Provide 'Green' Apartment Alternative Home Ownership; available online at http://www.finance-commerce.com
Picture Source: finance-commerce.com and usatoday.com
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