GayRealEstate USA

$60 Million Real-Estate Ski Resort and Spa for LGBT Community Approved

By Jeff Adolph

LGBT Developments

The Sante Chaleur group has been backed by Midland Baring Financial Group for a $60 million real-estate ski resort and spa development, which will be tailored to the LGBT community's needs.

The exact location of the spa, ski resort and real-estate development is still to be announced.

The project, according to Sante Chaleur will include a full-service health spa and ski resort as well as a real-estate development that will be built specifically for the gay community.

'Having worked on the financing plan for some time now, we are very enthusiastic to finally be chosen as the financial partner along with Midland Coop and Relations Canada,' said Constantine Caros, President of midland Baring. 'The gay community is a very important market segment, and this vacation home real-estate development and state-of-the-art ski resort and spa will be completely tailored to their needs,' said Mr. Caros.

While the project is only in the initial stages, it has been approved and it is expected that construction will begin in the coming months.

Source: Midland Baring (2008) Midland Baring Signs $60 Million Financing Agreement for the Development of Real-Estate Ski Resort and Spa Tailored to the Gay Community; available online at www.marketwire.com

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Rosie the Realtor

By Jeff Adolph

LGBT Icons

Halifax Realtor, Rosemary Porter also known as Rosie the Realtor by many has hit the notoriety nail on the head with her unusual advertising campaign.

Rosie placed a red and white headscarf and blue shirt on and rolled up her sleeves to promote her motto 'Rosie gets the job done, she also knew that she would be unofficially announcing her sexuality to the world.'

Ms. Porter's move was not only bold as her image has a 'cult status' in the gay and feminist communities but also has gained her continual recognition. Many people in Nova Scotia automatically think of Rosie when they think of real estate.

Neville McKay, owner of a Halifax flower shop believes Ms. Porter's marketing is 'phenomenal.'

'I haven't bought a house from her, but I certainly know what her ads look like. I know who she is. When I think about real estate, she comes to mind,' he said.

Based on the 1942 united States War Commission Image of Rosie the Riveter, Ms. Porter confesses it took her awhile to release the advertising image.

'I had some postcards done up and I showed it to a lot of people to see what they thought about it. The common reaction was falling down laughing hysterically. That was good, because that was really what I wanted, in a way.'

What began as a joke -- 'Rosie the Realtor'  -- between Rosemary and her partner has become a story of success.

Source: Bolton, M (2007) Coming Up Rosie; available online at www.chronicleherald.ca

Image Source: www.chronicleherald.ca and www.rosiep.ca

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